About us

Inspired by the growing interest in electric scooters in South Asia, we entered the electric mobility market in 2015. Our aim was to bring distinctive design and practical everyday riding together under a fresh, energetic brand. We believe the move toward electric mobility should offer more than a different way to travel. It should give riders greater freedom, thoughtful design, and a ride they look forward to. That ambition continues to guide ASAP Rider.

Michael's interest in electric scooters began in 2015. During a short trip home, seeing young riders pass on scooters sparked an idea: everyday journeys could be simpler, more enjoyable, and more convenient. He began exploring the market, following the shift from carbon-fiber designs to aluminum-alloy scooters and the growing interest in personal electric transport. This early curiosity helped shape the direction of ASAP Rider.

Between 2019 and 2023, electric mobility evolved rapidly while the pandemic created challenges for businesses, logistics, and supply chains. During this period, Michael continued working on electric scooter designs and mountain e-bikes. Comfort, appearance, practical features, materials, and battery care remained important considerations. The team's plans also included inviting ZERO, VSETT, and Mukuta accessory agents to broaden the available selection. ASAP Rider's focus remained on combining practical value, distinctive styling, and thoughtful ergonomics for riders who enjoy being outdoors.

Our vision is to connect more riders with the freedom of electric mobility. From electric scooters to e-bikes, ASAP Rider aims to make choosing a ride a more engaging experience through product updates, community conversations, and opportunities to share riding stories.

Technology should make everyday riding more useful and enjoyable. Our focus is on thoughtful design and practical features that serve real riding needs, whether a customer prefers a single-motor scooter, a dual-motor model, or an e-bike.

Our vision is to keep improving our products and create lasting value for the people who ride them.